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For Consumer

Hair Knowledge--Color, Perm and Treatment

Q: How often should I color my hair?

You should wait a minimum of two weeks between hair color applications. There are several factors that you may choose to consider when deciding how often to color your hair.
 The treatment you are using: Permanent or Demi-permanent hair color.
 The quantity/percentage of gray hair that you have.
 The intensity of the dyed tone that you have.
Typically, hair color is applied every 4-6 weeks: more often if you have gray hair that you want to cover or if you are coloring with an intense tone that fades in less time than 4 to 6 weeks.

Q: Is my hair dry or damaged?

Often people believe their hair is damaged when it's actually only dry. The first question to ask yourself is what you've done to your hair. Hair that's dry often looks & feels frizzy and typically has many split-ends. What makes your hair dry?
Flat Iron
Not using conditioner, especially after a color treatments.
Over exposure to the sun.
Hair that is brittle (cracks or breaks easily), or hair that exacts almost oppositely (elastic), stretches if you pull on both ends is damaged. What makes your hair damaged?
relaxer (often)
repetitive chemical treatments

Q: Once I've dyed my hair can I lift my hair color (go from a darker to lighter color)?

Once you've used a permanent hair color, you can no longer lift (go lighter) your hair color using an Salon product. This can only be accomplished using a multi-step process involving the use of hair color remover and then subsequent treatments to correct for remaining underlying pigment in your hair and desired color.
After a Demi-permanent treatment, your hair color will lighten as the demi-permanent color fades from your hair. This will typically occur in approximately 28 shampoos. The process can be accelerated by using clarifying shampoos.

Q: Can demi-permanent color be applied over permanent hair color?

Yes, however, good results can only be achieved if less than 50% of your hair is gray and your desired hair color is darker than your natural hair color.

Q: What if I haven't colored my hair in six months?

We recommend that you start with Demi-permanent color to bring some pigments back into your hair, then change to Permanent hair color in subsequent applications if you choose.

Q: Should I shampoo before dying my hair?

Wait 24 hours from your last shampoo before coloring your hair. The natural oils of your scalp and hair act as natural protection to your hair during the coloring process.

Q:Do I need to shampoo my hair before dying, if I have any styling product in it?

No. It's best that your hair isn't washed 24 hours before dying. If your hair contains styling products such as gels or hair spray, brush your hair to remove any excess styling product from it.

Q:When should I use Permanent instead of Demi-Permanent and vice versa?

It depends on your needs. Permanent hair color allows you to lighten your hair and offers superior gray coverage. Demi-permanent hair color does not contain ammonia, and as such will blend gray hair but not completely cover it and usually washes out over time.

Q:I can't decide between two shades. Should I choose the lighter or darker shade?

Choose the lighter shade. Once you’ve colored your hair, it cannot be easily lightened but can be darkened if you choose.

Q:I have patches of gray hair, what should I do to cover them?

If these patches of gray are resistant to hair color, you may want to apply the color to those areas first and then proceed with the rest of the application.

Q:Can I still color my hair if it's damaged?

If you choose to color your hair when it is damaged, deep condition your hair at least 24 hours before your treatment. Also, you may want to choose Demi-permanent color as it is gentler on the hair than Permanent hair color.
Q:I have colored my hair before with no allergic reaction. Why should I do the allergy test?
The body can develop a reaction to hair color at any time, whether it is the first time that you have colored your hair or the 100th time. It is important to do the allergy test before each application to ensure you will not have a reaction to your treatment.

Q:How do I perform the allergy test?

 Clean an area the size of a quarter in the bend of your elbow with soap and water. Pat dry.
 Using a plastic utensil, mix a few drops of the hair color developer with a few drops of hair color in a plastic or glass container. Tightly (and immediately) recap the hair color and hair color developer bottles. Do not use metal utensils.
 Apply the mixture to the test area with a cotton swab or cotton ball.
 Let the test spot dry. Do not wash, cover, or disturb the area for 48 hours.
 Examine the test area periodically over the next 48 hours.
If you experience any reactions – such as redness, burning, itching, swelling, skin abrasions, eruptions, or irritation in or around the test area, do not color your hair until you consult a doctor. If no allergy occurs, color application should be performed shortly after completion of the Skin Allergy Test.

Q:Why is the strand test important?

The strand test is important for you to perform in order to ensure that you like the color that has been formulated for you.

Q:How do I know if my hair is damaged?

Hair damage is typically a result of using a strong chemical treatment on your hair. Treatments such as: Hair Relaxers, Bleaches and repetitive chemical treatments within a short amount of time. Some things to look for in your hair to know if it's damaged are:
 • Your ends look dull. 
 •  Your hair doesn't absorb hair color. 
 •  Your hair feels elastic (if you pull on your hair, you can actually see it stretch). 
 • Your hair is brittle.

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